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what3words

The Opportunity

All over the world, and specially in the region, reaching addresses is inefficient and has many challenges, for consumers and businesses alike.

Some of the challenges and issues include, different and repetitive street names/aliases, different spellings, outdated/incorrect/inaccurate information, missing building numbers and signs, and difficulty to quickly say where someone is – specially in emergency situations and in rural areas.

Maps and GPS coordinates help, but there are challenges when there is no online connectivity. And how easy is it to use 16 numbers to communicate where you are?!

what3words helps overcome such challenges, and enables easy communication of addresses. With support of 13 languages, and algorithms for strategic word sorting and 3-words combinations; what3words makes addresses practical and memorable, while making the search process less prone to errors in pronunciation (phonetics/similar sounding words) or spelling.

what3words integrates with other tools and maps, so businesses and consumers can gain the benefits, and have enhanced and better overall experience, while using the tools they love.

Approaching Customers

Following is a general process that can be adopted to approach customers. However, depending on the situation, some steps may not be needed, and tailoring the process would be expected. It also assumes that this is mostly a new customer acquisition, with which, we don’t already have previous experience or contacts.

  1. Start with research work to identify opportunities, and how what3words can help the customer. Research channels would include, network/contacts, partners, internet, online presence of the customer (website, social media)
  2. Determine how what3words would fit the customer’s needs, key benefits, and the problems that would be solved by using what3words. This will help determine that best way to position what3words to the customer
  3. Ideally, get introduced to the customer through a network or partner referral. If not possible, work to get an introduction through conferences/events, LinkedIn, or email
  4. Conduct an introductory meeting to brief the customer on what3words – based on step (2) outcomes – , and share relevant case studies and success stories
  5. Start to get into more details about the customer’s challenges, how to navigate the organization, and who are the key stakeholders and decision makers
  6. If needed/feasible, work on a pilot or demo to ensure customer’s buy-in
  7. Depending on the type of organization, figure out the right way to contractually get the customer on board (Can the organization award a direct contract? Do we have to work through a tendering and proposal cycle? etc.)